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Sunday, June 3
 

12:30pm

Registration: Welcome to Review U

Welcome to Review U at Reviewer's Retreat sponsored by Kia Motors! Grab your official welcome bag and badge and get ready to learn, and play, with your fellow classmates and esteemed "professors."


http://www.kia.com


Sunday June 3, 2012 12:30pm - 3:30pm
GWL Lobby

3:00pm

Creating Pinnable Pics

Pre-Registration required.

In this hands-on workshop, learn how to create better photos for your blog that users can't resist pinning and re-pinning!

Limited space.



Sunday June 3, 2012 3:00pm - 4:00pm
Event Center

4:15pm

Graduate Studies: Advanced SEO and FTC...WTF??

Do your eyes glaze over when you hear acronyms like SEO, FTC, and LLC?  Come learn why these things are important and how you can use them to grow your site.


Speakers
GB

Gina Badalaty

Founder, Brand Ambassador, Mom-Blog
The mom of 2 lovely daughters, I've been blogging since 2003 about parenting, special needs, gluten/allergen free diets, green living, toys, education and more! I've been a brand ambassador for brands like Udi's, Glutino, and Silk, and on the side, I write fiction.
JS

Joyce Shulman

Joyce brings a diverse background to her role as Macaroni Kids’ CEO.  She received her Bachelors in Business Management from the University of Maryland and her Juris Doctor, Cum Laude, from St. John's University School of Law.  After law school, Joyce spent a dozen years as a New York City lawyer where her practice focused on complex commercial litigation. | | A self-confessed idea junkie, in 1998, Joyce abandoned law firm life... Read More →


Sunday June 3, 2012 4:15pm - 5:15pm
Event Center

4:15pm

Freshman Orientation: So You Want to Be a Review Blogger?

Interested in starting a product review blog?  Want to begin connecting with brands on your established site? Learn tips, tricks and necessary skills from some of the top product review bloggers in order to catch the eye of the companies that align with your niche.  The basics of how to start a blog, importance of design, finding contacts, establishing relationships, writing a prduct review and promoting your site will be covered.


Speakers
FC

Felicia Carter

Founder, Editor-in-Chief, Go Graham Go!
I am married to an extremely funny and loving husband and have 2 cutie pie little boys. I work part-time as a counselor and have a fun blog for parents (http:www.gograhamgo.com) and love the time I spend with my little guys! God is awesome! What more could anyone ask for!
PJ

Piera Jolly

Founder, Jolly Mom/Latina Mom Bloggers
Piera Jolly is the founder and editor-in-chief of JollyMom.com, an award-winning blog that provides moms with helpful parenting information & the latest trends for families. | | Piera is also co-CEO & co-founder of Latina Mom Bloggers (latinamombloggers.com), a Hispanic blogger network, which features the industry's most comprehensive WOM communications services targeting influential Latina moms.
avatar for Ellen Peppercorn

Ellen Peppercorn

Owner, That Chic Mom


Sunday June 3, 2012 4:15pm - 5:15pm
Event Center

5:15pm

Recess

Get settled into the lodge, treat your sweet tooth at Bear Paw Sweets & Eat and rest up for the evening's Tailgate Party.


Sunday June 3, 2012 5:15pm - 7:00pm
Waterpark

7:00pm

President's Address
Speakers
TH

Tricia Higgins

Pampers Community Manager
avatar for Cecelia Mecca

Cecelia Mecca

Double Duty Divas
Online Influencer Since 2007 | Double Duty Divas/iRetreat Conference | Curriculum Specialist | Education PhD


Sunday June 3, 2012 7:00pm - 8:00pm
Event Center

8:00pm

Tailgate

Back up your pickup, it's time to tailgate! Food, friends--old and new--and a cocktail or two on the patio offers an opportunity to mingle with attendees and officially kick off Reviewer's Retreat 2012.  Don't forget to wear your favorite team's colors!


Sunday June 3, 2012 8:00pm - 10:00pm
Patio
 
Monday, June 4
 

8:00am

Registration: For the Tardy

Too busy tailgeting the evening before? Visit the Registrar to officially register for RR12.


Monday June 4, 2012 8:00am - 9:00am
Event Center

8:30am

Dean's Address

Keynote Speech from Jennifer James


http://www.mombloggersclub.com

Speakers
avatar for Jennifer James

Jennifer James

Jennifer James is the creator of the Mom Bloggers Club, one of the largest social networks for moms who blog at over 13,000 registered users and is the founder of Mom Blog magazine, the daily online magazine that chronicles the business of mom blogging. Jennifer has been mentioned in Brandweek, BabyTalk magazine, and the Yorkshire Post(UK) and on CNN.com, AOL’s Wallet Pop, and NPR’s All Things Considered.


Monday June 4, 2012 8:30am - 9:15am
Event Center

9:30am

Graduate Studies: Study Abroad

Want to take your blog on the road? Come learn how to break into travel reviews!


Speakers
CK

Candice Kilpatrick

Online Community Manager, Kitchology
Kitchology is a mobile food platform that combines the power of community curation with technology to deliver the right food experience to families with specific diet needs. The app enables consumers to modify any recipe on the web to fit their nutritional goals, budget, and schedule and to use what's on-hand or locally available. Our target market is the 78 million US families dealing with specific dietary needs, especially those with food... Read More →


Monday June 4, 2012 9:30am - 10:00am
Event Center

9:30am

Undergraduate: First Impressions

Your professors for this course will consist of PR professionals who will discuss what they look for when choosing bloggers for campaigns and ambassadorships.  Learn to put your best foot forward and catch their eye! 


Speakers

Monday June 4, 2012 9:30am - 10:00am
Event Center

10:00am

Snack Break

Sponsored by Musselman's


http://www.musselmans.com


Monday June 4, 2012 10:00am - 10:30am
Patio

10:30am

Undergraduate: Growing Your Audience

So you created a fabulous site and are ready to put out the welcome mat, but where are your visitors?  Learn how to promote yourself in order to grow your followers, fans and overall readership! 


Speakers
avatar for Angie Knutson

Angie Knutson

Stay-at-home homeschooling mom of four. Blogger at MyFourMonkeys.com, 2012 Charter @Chiquita Mom, & Social Media Director for @DoubleDutyDivas.
MP

Meagan Paullin

"There can be no happiness if the things we believe in are different from the things we do." | – Freya Stark


Monday June 4, 2012 10:30am - 11:30am
Event Center

10:30am

Sponsor Speedway

Sit down in small groups with many brand representatives and PR firms.  This is much more than a traditional expo hall!


Monday June 4, 2012 10:30am - 12:00pm
Event Center

12:00pm

Lunch Break

Grab a bite to eat, vist the waterpark or journey through the resort on a MagiQuest adventure.


Monday June 4, 2012 12:00pm - 1:30am
Great Wolf Lodge Concord-Charlotte

1:30pm

Graduate: Featuring Products in Video

Tired of the same old formula for writing your product reviews?  Your professor will teach you how to feature products in a whole new light using video and even make some money, too! 


Speakers
avatar for Molly Gold

Molly Gold

GO MOM! Inc.
Molly Gold is a pioneer Mompreneur, launching GO MOM!® Inc. more than a dozen years ago. Specializing first in consumer products and now an established and highly sought after brand partner, Molly is widely recognized as the voice of organized motherhood. Easily found on Twitter and Facebook, Molly shares innovative content through her website, video blogs, and extensive appearances in all forms of media. Molly's effusive warmth and candid... Read More →


Monday June 4, 2012 1:30pm - 3:00pm
Event Center

1:30pm

Sponsor Speedway

Sit down in small groups with many brand representatives and PR firms.  This is much more than a traditional expo hall! 


Monday June 4, 2012 1:30pm - 3:00pm
Event Center

3:00pm

Snack Break #2

Monday June 4, 2012 3:00pm - 3:30pm
Event Center

3:30pm

Beyond Reviews-Ambassadorships & Paid Gigs

Go beyond the product review by by learning how to land (and rock!) ambassadorships and paid gigs.


Speakers
AB

Amy Bellgardt

Amy is a SAHM of two boys and a wife to a handsome jingle writer. She started her blog, MomSpark.net, in 2008 as a way to connect with fellow moms who were experiencing the same joys and challenges of parenting. Mom Spark now consists of five writers and has a wide range of articles for moms that include recipes, product reviews, arts & crafts, travel, blogging advice, as well as a community forum. Amy also manages Mom Spark Media, which... Read More →
avatar for Stacie Connerty

Stacie Connerty

Founder/Editor, Divine Lifesyle
Stacie Haight Connerty is a lifestyle and travel blogger at Divine Lifestyle and Vacation RentalsExpert at About.com. Stacie is a social media consultant with an MBA in marketing. She was chosen as Circle of Moms Most Influential Southern Blogger (editors pick) and is a frequent guest speaker at conferences. Stacie co-founded Social Media Chicks and Georgia Social Media Moms. Stacie lives in Atlanta and is in the process of renovating her 1968... Read More →
avatar for Nirasha Jaganath

Nirasha Jaganath

Niri traded the rat race in Engineering for her rug rats and returned to her passion for writing at MommyNiri.com after she became a mom. She’s coupled her work in blogging to further several charitable projects and events, such as putting an end teacher-funded classrooms, supporting Rwanda Path2Peace and Heart 4 Haiti, building playgrounds with Kaboom, hosting events to support Autism, and working on the End Child Hunger campaign. In... Read More →


Monday June 4, 2012 3:30pm - 4:30pm
Event Center

4:45pm

Working with Brands

Brand representatives from Pampers, Kia and Great Wolf Lodge will be on hand to explore social media from the brand point of view and answer questions from attendees. "Working with Brands" will focus on developing deeper relationships with the brands you love.


Speakers
TH

Tricia Higgins

Pampers Community Manager


Monday June 4, 2012 4:45pm - 5:45pm
Event Center

5:45pm

Homework Time

Enjoy Great Wolf Lodge ammenities, grab a bite to eat, and be sure to hit River Canyon Run and the other waterpark rides on your break.


Monday June 4, 2012 5:45pm - 8:30pm
Waterpark

8:30pm

Slumber Party

The famed Reviewer's Retreat  PJ Party invites guests to get cozy and wear the PJs and slippers as we snack and mingle. During the highlight of the evening, a Great Wolf Lodge scavengar hunt, guests race through the lodge in teams hoping make the "Dean's List."


Monday June 4, 2012 8:30pm - 10:30pm
Camp Critter, GWL
 
Tuesday, June 5
 

8:30am

Commencement Address

Closing Keynote


Speakers
avatar for Ted Rubin

Ted Rubin

Author - Return on Relationship..., Social Marketing Strategist, Keynote Speaker, Brand Evangelist
Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. As many may have heard, Ted recently left his position as Chief Social Marketing Officer of Collective Bias. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a... Read More →


Tuesday June 5, 2012 8:30am - 9:15am
Event Center

9:30am

Round Table Discussions and Wrap Up

One of most popular sessions in 2011, we are bringing it back bigger and better than ever.  Come learn from your peers by participating in small group conversations.

Closing the conference with a 2013 announcement and door prizes, we'll be sad to say goodbye but excited to officially graduate the Review U Class of 2012!


Tuesday June 5, 2012 9:30am - 11:00am
Event Center